US EditionTurning Data into Profits - Small Business Currents
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Turning Data into Profits - Small Business Currents
Small businesses are sitting on a goldmine of unused data. While 89% of SMBs collect customer and sales information, only 30% analyze it effectively (McKinsey, 2023). At the Palatine Chamber of Commerce, we’ve found this gap costs the average member $15,000 annually in missed opportunities. Consider “Maria’s Bakery” (name changed), where I discovered their Instagram-focused strategy was misguided—80% of online orders actually came from Facebook.…
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