Try to stay ahead of market emotion

Try to stay ahead of market emotion

I was talking to a young rancher who had lost his dad in a cattle accident two years ago. A cow hit a gate and drove it into his dad. His dad was a very smart rancher. I said to his son, “What do you think your dad would think about this cattle market?” He said, “Dad would say sell don’t buy.” It’s so easy to get caught up in the emotion of a market. I see that happen all the time at the auction where I know buyers don’t always realize how many …