US EditionTruth sells more than beauty
Summary by Xavi Bové
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Trust is built with truth, not beauty. Having an attractive PDF is important, but it's sincerity that connects people. Respect for others. An incredible project, flawless and that will change the world, breeds mistrust. Working from the ownership or sponsor side, we need to sell sponsorships. They need to promise success and avoid risks. After all, it's one person who approves and signs the contract. And that person will need to trust another pe…
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