Trump’s tariffs could be tough to crack for a German nutcracker maker focused on the US

German nutcracker manufacturer feels the pressure from Trump’s tariffs

U.S. President Donald Trump’s tariffs threaten to bring hardship to an unlikely place — a small Germany company producing painstakingly hand-crafted nutcrackers that are snapped up by American collectors.

Trump wants his tariffs to reset the world. He might get his wish

President Donald Trump has repeatedly touted what he calls the return of manufacturing to the United States, hailing companies that have vowed to pour large amounts of money into making everything from computer chips to cars in America.

Trump's tariffs could be tough to crack for a German nutcracker maker

A small Germany company that specializes in creating nutcrackers feels the impact of the new American tariffs.

The USA is an important market for the Umdasch Group, which also includes the formwork manufacturer Doka. Umdasch CEO Wolfgang Litzlbauer explains what Trump's tariffs mean, which new business areas attract and what the domestic cost increases mean for the company.

Trump's tariffs could be tough to crack for a German nutcracker maker focused on the US

U.S. President Donald Trump’s tariffs threaten to become a tough nut to crack in an unlikely place — a small company whose factory nestled deep in the hills of eastern Germany produces painstakingly hand-crafted nutcrackers that are snapped up by American collectors.

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Consumers have lived through so many “unprecedented” times over the past five years that their flight-or-flight somatic responses may be inoculated against disruption and uncertainty.