Trek increases prices of “most” bike models for US customers in response to Trump tariffs

Trek increases prices of “most” bike models for US customers in response to Trump tariffs

The US bike manufacturer follows in the footsteps of Specialized by increasing costs “to a level that needs to be addressed”, but said that impact of price hikes has been minimised on “key entry-level models”

Trek tells retailers of immediate price increases

MADISON, Wis. (BRAIN) — Trek and Electra retailers were informed Thursday by email that bike prices for most models will rise immediately because of the 10% tariff surcharge announced April 2, increasing costs "to a level that needs to be addressed." According to the email, Trek Bicycle has "strategically worked to minimize the impact on key entry-level models." Similar to past Trek price increases, the email said, the changes will include all b…