US EditionTrader Joe's Will Soon Debut a Version of Viral Dubai Chocolate. Here's How Much It'll Cost
- Trader Joe's will release its version of the viral Dubai chocolate bars during the week of May 26, 2025, in the United States.
- The original Dubai chocolate, created by UAE startup FIX Dessert Chocolatier in 2021, gained internet fame after going viral in late 2023.
- Trader Joe's version will retain the pistachio cream and crispy kataifi but replace milk chocolate with dark chocolate and omit the tahini; it will cost $3.99.
- Many shoppers shared their enthusiasm about the launch on Reddit, although some had reservations about the switch to milk chocolate, with one user expressing a wish that the product actually featured milk chocolate.
- The product will be available for a limited time only, and Trader Joe's said if demand is high, they can restock; Costco has also released Dubai chocolate bars.
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Trader Joe's will soon debut a version of viral Dubai chocolate. Here's how much it'll cost
Dubai chocolate, which consists of milk chocolate shell with pistachio cream, tahini and knafeh — a Middle Eastern shredded filo pastry, went viral in late 2023.
New York City Goes Wild for Viral Dubai Chocolate as Stores Race to Restock Popular Treat
Dubai chocolate has become a viral trend in NYC, with stores selling out rapidly, inspired by a TikTok video. Prices vary, with bars costing up to $154, but Trader Joe's offers an affordable version at $3.99.
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