Tracking consumer demand, preferences, and habits with the Meat Demand Monitor | Iowa Agribusiness Radio Network
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Tracking consumer demand, preferences, and habits with the Meat Demand Monitor | Iowa Agribusiness Radio Network
The Meat Demand Monitor (MDM) is a monthly research project that tracks U.S. consumer demand, preferences, attitudes, and purchasing behavior related to meat and protein products. It is led by researchers at Kansas State University and is funded in part by the Beef Checkoff and Pork Checkoff programs. Glynn Tonsor is a professor in the department of agriculture economics at Kansas State University, and he tells the Iowa Agribusiness Radio Network what goes into the MDM each month. https://d30hko96l9xirl.cloudfront.net/Iowamediafolder/2026/07/MDM1.mp3 Tonsor says the MDM is unique in the perspective it provides for the meat industry and consumers. https://d30hko96l9xirl.cloudfront.net/Iowamediafolder/2026/07/MDM2.mp3 He says that the MDM confirms that meat and protein remain in high demand for consumers in 2026. https://d30hko96l9xirl.cloudfront.net/Iowamediafolder/2026/07/MDM3.mp3 For more information visit https://www.agmanager.info/livestock-meat/meat-demand/monthly-meat-demand-monitor-survey-data
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