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Toys ‘R’ Us Is Making a Holiday Comeback with More than 100 New Stores. Here’s What to Know

  • Parent company WHP Global is opening 120 new standalone Toys R Us stores across the United States for the holiday season, bringing total locations to 160. The new stores feature a "curated assortment" of popular toys and collectibles.
  • Nostalgia is fueling this retail revival as Millennial parents seek to share childhood memories with their children. The brand has solidified its presence through partnerships, including branded shops inside hundreds of Macy branches nationwide.
  • Select flagship stores feature interactive Creator Studios where influencers record toy unboxings, while locations also offer candy counters and play spaces. Disney has similarly expanded with dedicated mini-shops inside select Target stores.
  • For some former workers, the brand's return may trigger memories of a forgotten 401 account left behind before the retailer's 2017 bankruptcy. Those employees can now search for lost retirement assets.
  • Former employees can search the Labor Department's Retirement Savings Lost and Found via Login.gov or call EBSA at 1-866-444-3272 to locate missing funds. Early searches help workers plan retirement strategies.
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The Registry broke the news on Tuesday, September 22, 2026.
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