Aborted Fusion Between Nissan and Honda: Toyota Enters the Dance?

On December 23, 2024, Nissan and Honda announced the signing of a Memorandum of Understanding to explore a possible merger. But only a few weeks later, on February 13, 2025, the project was officially abandoned. The issue was: Nissan's opposition to becoming a Honda subsidiary, a condition on which Yokohama's manufacturer was not ready to bow. Shortly before this failure, Toyota's iconic president Akio Toyoda had commented on the situation at th…

Nissan and Honda: the merger of the aborted decade At the end of 2024, Nissan and Honda formalized their desire to study a historical rapprochement, with the aim of creating the third largest manufacturer in volume. This merger, estimated at $60 billion, was intended to enable them to re-establish their lead in terms of electric cars, with the desire to position themselves against the giants of Tesla, Volkswagen or BYD. The merger should have ma…