US EditionBarbie-maker Mattel partners with OpenAI to make artificial intelligence child’s play
- Mattel, the maker of Barbie and Hot Wheels, partnered with OpenAI to develop AI-powered toys and products, with the first expected later this year.
- The collaboration began last year and aims to bring generative AI to Mattel's IP and operations while emphasizing safety, privacy, and innovation.
- Mattel plans to integrate OpenAI’s ChatGPT Enterprise throughout its organization to boost creativity, drive faster innovation, and explore new ways to innovate play experiences.
- Brad Lightcap, OpenAI's chief operating officer, said Mattel gains access to advanced AI tools enabling company-wide transformation and increased productivity.
- The partnership reflects Mattel's strategy to address core toy business slowdowns by expanding digital and AI-enhanced experiences across its brands and products.
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What we learned the last time we put AI in a Barbie
The first big Christmas gift I remember getting was an animatronic bear named Teddy Ruxpin. Thanks to a cassette tape hidden in his belly, he could talk, his eyes and mouth moving in a famously creepy way. Later that winter, when I was sick with a fever, I hallucinated that the toy came alive and attacked me. I never saw Teddy again after that. These days, toys can do a lot more than tell pre-recorded stories. So-called smart toys, many of which…
·United States
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The Times of Northwest IndianaReposted by 
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News & RecordMattel, OpenAI want to bring AI to toys
Your next toy or game may be able to converse with you.
·Cherokee County, United States
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Total News Sources108
Leaning Left11Leaning Right4Center19Last UpdatedBias Distribution56% Center
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- 56% of the sources are Center
56% Center
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C 56%
12%
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