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Tourism operators' bottom line burned by another summer of wildfires (Canada)

The 2025 wildfire season, Canada's second worst on record, caused a 16-20% drop in visitors due to closures, smoke, and travel disruptions, impacting tourism revenue nationwide.

  • This year, fewer tourists visited Jasper, Alberta as wildfire recovery and related closures have broadly affected tourism operators across Canada.
  • Amid the 2025 wildfire season—already the second worst on record—visitor numbers fell between 16 and 20 per cent, fully attributed to loss of fixed-roof accommodations and campgrounds.
  • Following evacuation alerts and highway closures, some visitors cancelled to avoid wildfire smoke, while closures of wilderness areas in Atlantic Canada and nearby camp or hunting areas reduced visits.
  • Spots that remain available are almost entirely full, and the lodging squeeze will likely last into next summer as rebuilding continues, Tourism Jasper CEO Tyler Riopel has said.
  • Indigenous tourism leaders say the season has been especially hard, with Northern Saskatchewan and Manitoba's outfitting businesses taking a heavy toll, and tourism remaining a major economic driver for Indigenous communities.
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The 2025 fire season is now the second worst ever recorded in Canada.

·Montreal, Canada
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Sask TodaySask Today
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Tourism operators' bottom line burned by another summer of wildfires

CALGARY — Fewer tourists are coming to Jasper, Alta., than usual this year, but it's not for a lack of people eager to visit the picturesque Rocky Mountain town.

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The Hamilton Spectator broke the news in Hamilton, Canada on Monday, September 1, 2025.
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