Toblerone chocolate maker drops iconic Matterhorn design due to rules on 'Swissness'

Toblerone drops iconic design due to rules on 'Swissness'

The makers of Toblerone are stripping images of Switzerland's famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as they move some production to Slovakia.

Chicago-area producer of Toblerone drops iconic design due to rules on ‘Swissness’

Mondelez International of Deerfield, which owns the Swiss-born brand, said Monday that it’s in the process of adapting the packaging of Toblerone products to conform with strict rules in Switzerland about how products qualify for the coveted “Swissness” moniker.

Toblerone drops iconic design due to rules on 'Swissness'

GENEVA (AP) — The makers of Toblerone are stripping images of Switzerland's famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as they move some production

Toblerone Is Removing the Matterhorn From Its Packaging

Mondelez is making the change to comply with Swiss law as it moves some production outside of Switzerland

Toblerone chocolate maker drops iconic Matterhorn design due to rules on 'Swissness'

The makers of Toblerone are stripping images of Switzerland's famed Matterhorn and the Swiss flag from the packaging of the milk-chocolate treat as they move some production to Slovakia.

Choc shock! Toblerone drops iconic Swiss peak design from package. Here's why

The chocolate bar is distinctive for its triangular "peak" shape that evokes a mountain range and matching triangular packaging.