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To show LGBTQ+ support, look beyond Pride Month
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To show LGBTQ+ support, look beyond Pride Month
Incorporating a rainbow flag into a company’s website logo during Pride Month seems less meaningful to LGBTQ+ employees and customers than gestures of solidarity at other times of the year. Instead, timing – not just content – influences whether expressions of allyship are perceived as authentic. This is according to a study – “When You Say It: How the Timing of LGBTQ+ Allyship Displays Shapes Evaluations of Organizations” by Michael W. White an…
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