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To revive stale US sales, candy companies pitch gum as a stress reliever and concentration aid

  • Chewing gum sales drastically declined due to the pandemic and consumer trends, with Mondelez International selling its gum business to Perfetti Van Melle.
  • Mars Inc. is repositioning gum as a stress reliever, launching a global ad campaign and introducing new products to attract consumers.
  • Generation X chews gum the most, while Millennials and Generation Z show less interest, leading to slow sales and the need for innovation in the industry.
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Candy companies pitch gum as a stress reliever and concentration aid to revive stale US sales

Gum makers are trying to figure out what will make Americans start chewing again. Generational habits, health concerns and the coronavirus pandemic have gnawed away at gum sales. Some manufacturers

·United States
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  • 45% of the sources are Center
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Winnipeg Free Press broke the news in Winnipeg, Canada on Thursday, March 7, 2024.
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