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To Capitalize on Search Trends, Just Turn to TikTok: Tim Natividad – Beet.TV

Summary by Beet.TV - The Root to the Media Revolution
San Juan, PR – To understand the state of search, TikTok’s Tim Natividad pointed to the Super Bowl Half-Time Show featuring hip hop artist Kendrick Lamar. Actually, it wasn’t about Lamar’s rapping or choreography. The big search moment was all about Lamar’s flared jeans. Natividad, the US Head of Enterprise Sales, Global Business Solutions at TikTok, was at the Super Bowl with the team at American Eagle. Following Lamar’s performance, TikTok sho…
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To Capitalize on Search Trends, Just Turn to TikTok: Tim Natividad – Beet.TV

San Juan, PR – To understand the state of search, TikTok’s Tim Natividad pointed to the Super Bowl Half-Time Show featuring hip hop artist Kendrick Lamar. Actually, it wasn’t about Lamar’s rapping or choreography. The big search moment was all about Lamar’s flared jeans. Natividad, the US Head of Enterprise Sales, Global Business Solutions at TikTok, was at the Super Bowl with the team at American Eagle. Following Lamar’s performance, TikTok sho…

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Beet.TV - The Root to the Media Revolution broke the news in on Wednesday, March 19, 2025.
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