US EditionTo Buy or Not To Buy? EXTE’s AI Makes the Call on Ad Impressions – Beet.TV
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To Buy or Not To Buy? EXTE’s AI Makes the Call on Ad Impressions – Beet.TV
CANNES — In the fractional seconds of a programmatic auction, the decision to bid on an ad impression is a high-stakes gamble. For advertisers under pressure to optimize every dollar, the challenge is separating the impressions likely to perform from the swathes of those that will not, a process often clouded by dozens of competing variables. So, what if that decision could be informed by a decade of historical performance data? An emerging appr…
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