US EditionTitan Takes a Tumble: The Rise, Fall and Possible Return of Xiaomi in India - CCS Insight
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Titan Takes a Tumble: The Rise, Fall and Possible Return of Xiaomi in India - CCS Insight
In the fast-changing Indian smartphone landscape, market leadership is never guaranteed. Xiaomi, once a household name synonymous with value for money, was dethroned from its market leadership position in 2022. Since then, it has been stepping down the ladder every year, and in the first quarter of 2025, it slipped out of the top five smartphone brands in India altogether. A brand that held the top spot for five straight years now finds itself i…
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