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Timbaland Announces New AI Entertainment Company, Reveals TaTa As First Artist

  • Grammy-Winning producer Timbaland has launched Stage Zero, an AI-focused entertainment venture, and introduced its debut virtual artist, TaTa, in 2025.
  • Timbaland’s interest in AI music grew after using Suno’s generative AI platform, which is currently facing an RIAA lawsuit over copyrighted training data.
  • Stage Zero aims to fuse human creativity with AI to create a new genre called A-pop, with TaTa portrayed as a pink-haired virtual performer.
  • Co-Founder Rocky Mudaliar stated, " not going anywhere," emphasizing human involvement alongside AI despite public skepticism about AI music.
  • Timbaland’s venture implies a shift in music production, responding to his criticism of current artists and suggesting AI can offer a fresh cultural evolution.
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RollingStone broke the news in Los Angeles, United States on Thursday, June 5, 2025.
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