Apple CEO Tim Cook Tells Staff AI Is as Big as the Internet, Vows Major Investment
SANTA CLARA COUNTY, CALIFORNIA, AUG 2 – Tim Cook emphasized Apple’s commitment to lead AI innovation through increased investment and talent retention despite past delays and competitive challenges, pledging significant resources.
- On August 1, 2025, Tim Cook gathered Apple employees at Apple Park for a rare hour-long all-staff meeting focused on reinforcing the company’s commitment to advancing its artificial intelligence initiatives.
- The meeting followed Apple’s recent earnings call and came amid concerns that Apple has fallen behind competitors in AI development.
- Cook acknowledged Apple’s history of late entry to technologies but stressed it had still defined modern product categories like the iPhone and iPad.
- He stressed that Apple must take initiative in AI, describing it as being "as big or bigger" than the internet, and committed that the company is prepared to dedicate the necessary resources to achieve this.
- Apple plans to increase AI investments, remain open to acquisitions that accelerate its roadmap, and aims to bring privacy-focused AI features broadly across devices.
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Tim Cook tells Apple employees that AI is as pivotal as the internet or the smartphone
After the quarterly earnings call, Apple CEO Tim Cook addressed employees at a rare all-hands meeting in Cupertino, putting the company's AI strategy front and center. The article Tim Cook tells Apple employees that AI is as pivotal as the internet or the smartphone appeared first on THE DECODER.
Coverage Details
Total News Sources15
Leaning Left1Leaning Right0Center2Last UpdatedBias Distribution67% Center
Bias Distribution
- 67% of the sources are Center
67% Center
L 33%
C 67%
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