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Apple CEO Tim Cook Tells Staff AI Is as Big as the Internet, Vows Major Investment

SANTA CLARA COUNTY, CALIFORNIA, AUG 2 – Tim Cook emphasized Apple’s commitment to lead AI innovation through increased investment and talent retention despite past delays and competitive challenges, pledging significant resources.

  • On August 1, 2025, Tim Cook gathered Apple employees at Apple Park for a rare hour-long all-staff meeting focused on reinforcing the company’s commitment to advancing its artificial intelligence initiatives.
  • The meeting followed Apple’s recent earnings call and came amid concerns that Apple has fallen behind competitors in AI development.
  • Cook acknowledged Apple’s history of late entry to technologies but stressed it had still defined modern product categories like the iPhone and iPad.
  • He stressed that Apple must take initiative in AI, describing it as being "as big or bigger" than the internet, and committed that the company is prepared to dedicate the necessary resources to achieve this.
  • Apple plans to increase AI investments, remain open to acquisitions that accelerate its roadmap, and aims to bring privacy-focused AI features broadly across devices.
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Techmeme broke the news in California, United States on Friday, August 1, 2025.
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