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TikTok's Deinfluencing Trend: Fight Against Overconsumption

Summary by Her Campus
Were you a VSCO girl in 2019? What about a coquette girl in 2023, or a clean girl in 2025? Trends have been around for decades, but TikTok has taken them to the next level. Microtrends circulate the app faster than we can keep up with, and go out of style quickly as a result. Influencers urge us to replace our old items with their newer, “better” versions, even if we don’t need to. Recently, a new trend on TikTok that finally addresses this issu…
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Her Campus broke the news in on Monday, March 9, 2026.
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