US EditionTikTok Shop now supported by Neteven
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Since April, TikTok has been officially active as a sales platform in Germany as well – and thus strongly mixes up the social commerce market. The app, which has so far been known for viral dance videos and creative short clips, is now increasingly becoming a shopping platform. For retailers and consumers, this opens up a new chapter in online shopping – one that offers both opportunities and challenges. Purchase by wiping: When entertainment to…
TikTok Shop now supported by Neteven
Paris, June 26, 2025 – Lectra, leader in smart industrial technology solutions for the fashion industry, has announced a new collaboration between Neteven, its centralized management solution for fashion marketplaces, and TikTok Shop. Fashion brands that use Neteven to sell their collections simultaneously on multiple marketplaces throughout the world can now also promote curated merchandise on one of the world’s most popular platforms. TikTok S…
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