US EditionTikTok partnerships plentiful in Canada amid bans, foreign interference accusations
- TikTok continues to engage in partnerships and sponsorships in Canada's entertainment and sports industries, despite concerns about data privacy and foreign interference. The app has been involved as a voting platform for the Juno Awards, livestreamed music festivals, and served as a media partner for the Toronto International Film Festival. These partnerships may serve to appease criticisms and expand TikTok's userbase.
- TikTok's presence in Canada may be part of a hearts and minds campaign to normalize the app's use and deflect attention from privacy concerns. By aligning with cultural events and prestigious brands like the Toronto Maple Leafs, TikTok aims to establish itself as a regular part of Canadian culture.
- While TikTok has faced bans and trust issues in other regions, Canadian brands appear undeterred and have expressed satisfaction with their partnerships. TikTok's partnerships provide exposure to wealthy and influential audiences while helping organizations attract fans, attention, and funding.
19 Articles
19 Articles
TikTok partnerships plentiful in Canada amid bans, foreign interference accusations
Experts say TikTok’s Canadian partnerships offer a chance to placate worries by showing big brands are still comfortable being associated with the app, but also a means of boosting the app’s userbase and coolness
TikTok partnerships plentiful in Canada amid bans, foreign interference accusations - BNN Bloomberg
In the halls of Parliament, TikTok is banned from civil servants' phones as the government grapples with allegations of foreign interference. But on Canada's red carpets and in sports arenas, the popular social media platform is still welcome.
TikTok partnerships plentiful in Canada amid bans, foreign interference accusations
TORONTO -- In the halls of Parliament, TikTok is banned from civil servants' phones as the government grapples with allegations of foreign interference. But on Canada's red carpets and in sports arenas, the popular social media platform is still welcome.
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