TikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant
The program is being tested at $6, $10 and $15 a month and offers free shipping, discounts and coupons to keep shoppers in the app.
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6 Articles
TikTok Shop to launch its own response to Amazon Prime - RetailDetail EU
TikTok Shop wants to move beyond viral influencer products and impulse buys: the online platform is testing product subscriptions and a paid membership in the United States. In this way, TikTok is trying to build a base of repeat customers.
Business Insider
The New York LedgerTikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant
Amazon CEO Andy Jassy and TikTok CEO Shou Chew.Michael Buckner/Kevin Lamarque/POOL/AFP/Getty Images.TikTok is testing a membership program for shoppers called TikTok Shop Plus.Like Amazon Prime, the offering includes discounts, coupons, and free shipping on some items.Shop Plus may help the company build stronger customer loyalty and avoid losing sales to Amazon.TikTok is ripping a page from Amazon's playbook.The social-video app is testing a Pr…
TikTok intensifys its offensive on the online trade market and tests in the United States a premium subscription called TikTok Shop Plus, built according to the Amazon Prime model, reports Business Insider. The new service is integrated into the TikTok Shop platform and offers users a number of advantages dedicated to shopping. Among the benefits included are free delivery, exclusive discounts and [...] Source
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