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TikTok is testing a rival to Amazon Prime as it looks to create a US e-commerce giant

TikTok is ripping a page from Amazon’s playbook. The social-video app is testing a Prime-style membership program for some US shoppers, according to screenshots of the offering viewed by Business Insider. The program, called TikTok Shop Plus, is built into Shop, its e-commerce platform. Like Amazon Prime, it offers members a mix of perks like free shipping, product discounts, and coupons. In one example of the service in action, a hair product n…

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TikTok intensifys its offensive on the online trade market and tests in the United States a premium subscription called TikTok Shop Plus, built according to the Amazon Prime model, reports Business Insider. The new service is integrated into the TikTok Shop platform and offers users a number of advantages dedicated to shopping. Among the benefits included are free delivery, exclusive discounts and [...] Source

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Business Insider broke the news in New York, United States on Friday, July 24, 2026.
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