TikTok instead of branch appointments – Why banks are losing customer communication

According to the World Economic Forum, baby boomers will bequeath around €3 trillion to younger generations by 2030. But millennials and Gen Z aren't savings bank customers like their parents: If digital customer communication falters or processes are too complicated, switching providers is just a click away. If you want to retain customers, you have to be technologically advanced... The article TikTok instead of a branch appointment - Why banks…