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TikTok ban would increase ad prices and hurt small businesses

Summary by ppc.land
Columbia researchers find Meta ad prices rose 10% during January outage. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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Intelligent CXOIntelligent CXO

TikTok marketing strategy: Why business leaders can’t afford to ignore TikTok – Intelligent CXO

With over 1 billion users, 92% of whom act after engaging with content, TikTok is vital for marketers in 2025. Its diverse ads, broad reach and innovations like TikTok Search Ads and Smart+ are redefining brand engagement and conversions. Sam Shennan, CEO of APAC at Incubeta, discusses how brands can optimise TikTok’s evolving advertising landscape. He offers insights into TikTok’s role in overall business growth and shares success stories of va…

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ppc.landppc.land

TikTok ban would increase ad prices and hurt small businesses

Columbia researchers find Meta ad prices rose 10% during January outage. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

Read Full Article
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ppc.land broke the news in on Monday, March 17, 2025.
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TikTok

TikTok

Meta

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United States

United States

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