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TikTok Ban Spurs US Surge to Chinese App RedNote

  • A growing number of American social media users have moved to Xiaohongshu, also known as Rednote, as an alternative to TikTok amid a potential ban in the U.S.
  • Xiaohongshu surged to the top position on Apple's U.S. App Store, with nearly 60 million views under the hashtag 'TikTok Refugee' on Tuesday
  • The migration has created a platform for interaction between Chinese and American users, reminiscent of exchanges on Clubhouse in 2021
  • Ivy Yang, a China tech analyst, stated that new American users have created an organic cultural exchange between the U.S.
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  • 43% of the sources lean Left, 43% of the sources are Center
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