Three Ways to Give Donation-Minded Visitors a Good Story

Three Ways to Give Donation-Minded Visitors a Good Story

Inspirational storytelling can go a long way in advancement communication, but many higher ed institutions aren’t seizing the opportunity to infuse content into their donation pages. In a study of 99,542 donors who supported causes between 2020 and 2024 with gifts totaling less than $5,000 a year (nearly 97 percent of all donors), just 5.7 percent supported education institutions. That’s according to “The Generosity Report: Data-Backed Insights …