US EditionThree-quarters of ecommerce subscribers drop off in first year, survey finds - InternetRetailing
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Three-quarters of ecommerce subscribers drop off in first year, survey finds - InternetRetailing
Retailers and brands face the challenge of keeping subscription customers engaged, with almost three-quarters (74%) of customers dropping off after their first year in the ecommerce sector, according to new research. More generally, two-thirds (66%) of consumers end subscriptions after their first year with churn rates were particularly high in verticals such as food and beauty. The data from Recurly, based on a survey of 1,000 consumers across …
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