US EditionRetailers Fined for Dodgy Black Friday Sales
- Three prominent Australian retailers—Michael Hill, a homewares company, and Hairhouse Online—were each penalized $19,800 for misleading advertising during the 2024 Black Friday sales period.
- The fines followed an ACCC sweep that found the retailers falsely promoted sitewide discounts on Black Friday sales at the end of November 2024, while excluding many products.
- Michael Hill advertised a 25% off sitewide sale despite excluding some items; MyHouse, owned by Global Retail Brands Australia, claimed up to 60% off plus extra 20% off sitewide, and Hairhouse Online promoted 20–50% off sitewide but excluded over 25% of products.
- ACCC Deputy Chair Catriona Lowe stated that the statements gave a false impression to consumers, suggesting that every product was included in the sale or that the price reductions were more significant than they truly were.
- The fines did not imply admission of wrongdoing, but the ACCC will continue monitoring upcoming sales to prevent misleading discount claims and protect consumers and honest competitors.
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Black Friday breaks record in online shopping
Black Friday is in the record books. The busy shopping day saw $7.4 billion in online sales. That's the second largest online sales day ever. Black Friday was also the biggest day ever for mobile shopping: $2.9 billion in sales came from smartphones alone. Meantime, brick-and-mortar stores saw a sharp decline. Shopper visits decreased by 3% when compared to the same days last year.
Three major retailers have been fined $19,800 each for making false and misleading representations about their Black Friday promotions.
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