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Meta’s Threads Doubles Down on Communities, Along with “Champion” Badge and Profile Labels

Threads now hosts over 200 communities with new Champion badges and customizable flairs to reward engagement and boost user retention, reaching 150 million daily visitors.

Summary by Digital Trends
Meta's Threads is pushing hard into topic-centric spaces with an expanded Communities rollout and experimental badges for standout contributors.

8 Articles

So far perceived as an extension of Instagram, Meta's platform is now seeking to further structure the exchanges between users. Discreetly, Threads is gradually introducing new mechanisms to encourage more in-depth discussions, organised around clearly identified interests. A direction that marks a change of posture for the application, now oriented towards the Community logic... [...]

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Meta continues to evolve Threads beyond a simple microblogging thread. The platform is now expanding its Communities functionality, which is increasing from just a hundred to more than 200 active communities, covering a much wider spectrum of interests. Books, K-pop, sport, specific teams or niche discussions: Threads clearly seems to want to promote [...] L-article Threads accelerates on communities: more than 200 thematic spaces and new engage…

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TechCrunch broke the news in United States on Monday, December 15, 2025.
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