US EditionThis luxury electric supercar is dead before it even had a chance
- Pulling the plug on full EVs, Lamborghini is part of high-end marques delaying electrification, with Winkelmann saying, `This is the right decision for us`.
- Analysts point to steep depreciation in high-end EVs, with Porsche losing up to half its value in a year and others shedding more than $600 daily.
- Ferrari remains irrevocably committed to launching the Luce later this year, and Daniele Ministeri, senior consultant at JATO, says the Luce's struggles need not spell disaster, citing Purosangue's success.
- Potential buyers' reluctance, with `First of all, there is no need to buy a car like Lamborghini`, and weak traction in Europe, second to China, could damp demand.
- Winkelmann warns about technology timelines as customers expect obsolescence in 10 years and doubts fast-charging and high-capacity solid-state batteries will arrive soon.
22 Articles
22 Articles
Lamborghini CEO cites lack of engine noise as a reason the company scrapped its EV
Lamborghini's concept, the Lanzador, has been scrapped amid a slump in EV demand.LamborghiniLamborghini's CEO said the company shelved its EV project late last year.He said that an EV's silent powertrain lacked the 'emotional connection' Lamborghini owners expected.Instead, Lamborghini will shift its focus to plug-in hybrid vehicles.The roar of Lamborghini's screaming V10 and V12 engines won't go silent.In an interview with The Sunday Times, CEO…
It's been almost three years since Lamborghini did the unthinkable and unveiled an electric car. Although it was just a concept, the Lanzador was presented as a window into the future of Sant'Agata Bolognese's electric vehicles, with plans to launch a production version in 2028. However, it didn't take long for the exotic Italian brand to realize that high-end customers would be reluctant to buy a car without an internal combustion engine. At th…
Lamborghini Says Electric Cars Are An Expensive Hobby It Doesn't Want
Lamborghini has spent the past two years converting its core lineup to plug-in hybrid powertrains, but it is now walking back from plans for a fully electric model. The company has confirmed that the production version of the Lanzador, originally previewed as a concept in 2023, will not move forward as a battery-electric vehicle. Originally [...]
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