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This Little-known Road in Rural Taiwan Is One of the Most Beautiful Places in Asia—and It Became Famous Thanks to a Coffee Commercial

Summary by Travel + Leisure
Flanked by golden rice fields, this rural road in southeastern Taiwan has transformed into a travel hotspot.TopPhotoImages/Getty Images Mr. Brown Avenue in the Taitung County of Taiwan.Key PointMr. Brown Avenue was once a quiet road through rice paddy country in Taiwan—it's now considered one of the most gorgeous places in the country.What’s so remarkable about the road stretching out ahead of me is that it’s totally unremarkable: it's a standar…

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Travel + Leisure broke the news in on Saturday, September 20, 2025.
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