Older White Women Behind 'Melania' Documentary Box Office

White Women Really Turned Out for Melania

The First Lady’s documentary overperformed at the box office thanks to older women in conservative cities — some of whom even dressed up for the occasion.

Older women drive 'Melania' documentary to box office success with $7M opening weekend

Melania documentary draws older women to $7 million opening, with 72% female and 83% over 45 ticket buyers defying typical moviegoing demographics.

Nolte: ‘Melania’ Box Office Humiliates Barack Obama's Movies

"Melania"’s weekend box office haul of $7 million represents the best opening weekend for a documentary in a decade.

The 'Melania' movie audience: Older white women

The pricey Amazon documentary did well in areas like Dallas, Tampa, Phoenix, Houston, Atlanta and West Palm Beach. Amazon says a docuseries is also on the way.

Older white women behind 'Melania' documentary box office

Box office figures have emerged for the new Melania Trump documentary, and it appears that older white women are behind some of the drive.

This demographic group helped make ‘Melania’ a box office success: ‘This is a rare case’

Older white women were behind the box office turnout for “Melania,” a documentary that shadows the first lady of the United States in the 20 days before her husband Donald Trump’s second presidential inauguration.