Didomi raises €72 million and buys Addingwell to strengthen its privacy strategy - The Media Leader

Google finally keeps third-party cookies in its Chrome browser. This decision marks Google's impotence in its strategy according to Didomi, company of traceability advertising and tracking selection in a world without cookies. Google drops hands, hands downs (more...)This article Third-party cookies retained by Google "This is an admission of impotence" Didomi analysis appeared first on The Digital Review.

The French consent management specialist Didomi announces the acquisition of the start-up Addingwell, an expert in server-side tagging, a technology that allows companies to control data collection by deporting it on the server side. This operation is part of a strategy to strengthen privacy protection throughout the data journey. The acquisition is financed by a fund raising of 72 million euros, led by the US fund Marlin Equity Partners. With t…