US EditionThink PR is a waste of time? Think again…
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Think PR is a waste of time? Think again…
“PR is rubbish.” “It’s not for us.” You might have said it, or even believed it. Maybe your last agency overpromised and underdelivered. Maybe PR has always felt like smoke and mirrors – big retainers, little impact. Maybe you’ve never done PR before, but you’ve heard the horror stories. We get it. We’ve heard them all. And the truth is, you’re not wrong to be sceptical. PR, done badly, can be a waste of time and money. Sometimes it can be a cos…
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