They tried Made in the USA. It was too expensive for their customers

They tried Made in the USA - it was too expensive for their customers

When Plufl co-founders Yuki Kinoshita and Noah Silverman pitched their “dog beds for humans” prototype to Shark Tank in 2022, they envisioned making the plush, snuggly, memory foam beds in China and selling them at retail in the U.S. for US$299.

They Tried Made in the USA - It Was Too Expensive for Their Customers

When Trump’s tariffs hit, these entrepreneurs tried ‘Made in the USA.’ Here’s what happened

When Plufl co-founders Yuki Kinoshita and Noah Silverman pitched their “dog beds for humans” prototype to Shark Tank in 2022, they envisioned making the plush, snuggly, memory foam beds in China and selling them at retail in the U.S. for $299. Mark Cuban and Lori Greiner invested $200,000 jointly for 20% of the company, which went on to make over $1 million in sales in 2023, selling beds on Amazon and their own website. After U.S. President Dona…

They tried Made in the USA. It was too expensive for their customers

Small and midsize American manufacturers face a choice between paying steep tariffs on Chinese imports or taking on significantly higher domestic production costs.