US EditionThese High-Profile Funerals Can Help You Illustrate the Power of Preplanning
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These High-Profile Funerals Can Help You Illustrate the Power of Preplanning
Everyone knows that preplanning a funeral is the best way to ensure your personal preferences are honored at your funeral, right? Wrong. Big time. During last month’s 2025 Funeral (Un)Conference, Jenn Parvin, Senior Vice President and Chief Marketing Officer at Batesville, revealed a stunning statistic from her company’s latest consumer research. Parvin revealed that “although 90% of people in the profession assume that families understand prene…
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