The YouTube-ification of streaming? Why Netflix is making big deals with YouTubers

The YouTube-ification of streaming? Why Netflix is making big deals with YouTubers

YouTube-ification? Is that a thing? It appears to be what's happening now with Netflix and other streaming services. Some of YouTube's hottest creators are landing lucrative deals to bring their shows to even wider audiences to stream services where bigger production budget mean they can take their content to the next level.

Is Netflix Trying To Become More Like YouTube?

As Netflix and YouTube vie for the eyeballs on TV sets, Netflix (and other streamers) are increasingly using YouTube to test the waters for the kind of content viewers will flock to. – CBC