The World Wants More High-Protein Products, but There's Not Enough Whey to Go Around
Record whey prices are pushing manufacturers to raise prices and seek cheaper ingredients as GLP-1 drug use and protein-focused marketing lift demand.
- Global demand for high-protein products is creating shortages of food-grade whey protein, with NielsenIQ reporting the average U.S. supermarket now stocks 38,708 products advertising protein content.
- GLP-1 weight-loss drugs like Wegovy and Zepbound have supercharged demand for whey, a byproduct of cheese-making separated from curds during production, as users seek nutritionally dense protein sources.
- In late May, 80% whey protein concentrate hit a record $30,518 per metric ton according to DCA Market Intelligence, while Datasembly reported U.S. prices rose around 15% over the past year and Vesper noted exports to China fell 47%.
- Now Foods sports brand manager Bryan Morin said the company raised protein prices earlier this year, while Canadian dairy company Agropur intends to increase manufacturing capacity at plants in Quebec, Nova Scotia, South Dakota, and Wisconsin.
- Glanbia's additional protein isolate capacity won't be in place until 2027, creating a multi-year supply gap as current market pressures persist before production relief arrives.
51 Articles
51 Articles
The market for protein powder is booming. Some products are temporarily out of print in the trade. Relief is not in sight for the time being.
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Global Appetite for Protein Pushes Whey Market Into Shortage as Prices Surge Worldwide
A global surge in demand for high-protein foods is putting unprecedented strain on the dairy industry, driving shortages of whey protein and pushing prices to ... The post Global Appetite for Protein Pushes Whey Market Into Shortage as Prices Surge Worldwide first appeared on [your]NEWS.
Santa Maria Times
Independent EspañolConsumers around the world want more protein in every bite, but the dairy industry is having a hard time delivering it.
The global protein craze is creating a whey shortage and sending prices soaring
Rising demand from athletes, older adults, food companies and users of GLP-1 weight-loss drugs has pushed high-quality whey protein into short supply, with US wholesale prices up 250% in a year and European prices also hitting records
Protein demand up, but not enough whey to go around
Global consumers want more protein in every bite, but the dairy industry is struggling to give it to them.Athletes and older adults have long used smoothies and shakes blended with whey protein concentrate – a powdered byproduct of cheese-making – to build or maintain muscle. More recently, food companies have sprinkled it into everything from breakfast cereals, Pop-Tarts and potato chips to bagels, tortillas and Starbucks drinks to meet growing…
The world wants more high-protein products, but there's not enoug
Global consumers want more protein in every bite, but the dairy industry is struggling to give it to them. Athletes and older adults have long used smoothies and shakes blended with whey protein concentrate – a powdered byproduct of cheese-making – to build or maintain muscle. More recently, food companies have sprinkled it into everything from breakfast cereals, Pop-Tarts and potato chips to bagels, tortillas and Starbucks drinks to meet growin…
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