The long-awaited cup that the World Cup winner will raise this Sunday is surely FIFA’s best-known icon and is also the most protected trademark of the international football organization for a multitude of formats, including 3D and figurative. The entry The World Cup, FIFA’s most armored icon, was first published in Digital Process.
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Of 6,175 kilos and with gold of 18 carats, the trophy combines the gold on a glossy green base of malachite and represents two human figures holding the Earth.