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'The White Lotus' effect: How HBO's hit series is redefining travel, style, and brand strategy

  • HBO's hit series *The White Lotus* redefined travel and brand strategy after its debut.
  • The show gained popularity by building a world where audiences desire to live.
  • The series offers sun-drenched beaches, complex characters, and underlying tension, which resonate with viewers.
  • After Season One in Maui, travel interest increased 300%; Sicily hotels sold out after Season Two.
  • Brands embrace the show's atmosphere, selling the fantasy while acknowledging the awkward truths.
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Stuff broke the news in New Zealand on Tuesday, April 8, 2025.
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