'The White Lotus' effect: How HBO's hit series is redefining travel, style, and brand strategy
- HBO's hit series *The White Lotus* redefined travel and brand strategy after its debut.
- The show gained popularity by building a world where audiences desire to live.
- The series offers sun-drenched beaches, complex characters, and underlying tension, which resonate with viewers.
- After Season One in Maui, travel interest increased 300%; Sicily hotels sold out after Season Two.
- Brands embrace the show's atmosphere, selling the fantasy while acknowledging the awkward truths.
12 Articles
12 Articles
'The White Lotus' effect: How HBO's hit series is redefining travel, style, and brand strategy
Since its debut, "The White Lotus" has quietly built a world that audiences don't just watch—they want to live in. So how did a sharp satire on privilege become a roadmap for selling modern luxury? It's a question with bigger…
The fall of The White Lotus
One of my hottest takes is that I don’t like the rise of “prestige” television dramas. Structurally, one big advantage of movies over TV shows is that if a critic writes a positive review of a film, it’s because she’s seen the whole movie from beginning to end and decided to tell people that it’s good. Similarly, if a movie has positive word of mouth, that’s being spread by people who saw the entire movie. Even with the creative process, a direc…
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