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The Weeknd Jolts CinemaCon Awake With Surprise Performance Touting ‘Hurry Up Tomorrow’

  • The Weeknd performed at CinemaCon to celebrate the launch of his film Hurry Up Tomorrow's second trailer, playing songs including Blinding Lights and Cry for Me.
  • The film, directed by Trey Edward Shults, features Jenna Ortega and combines music with psychological themes, releasing on May 16.
  • In the trailer, The Weeknd is seen experiencing emotional turmoil, including being kidnapped and having a tear fall from his eye, alongside scenes of Jenna Ortega running from a burning building.
  • Ortega described the collaboration with The Weeknd as effortless, noting the film feels more like an experience than a traditional movie.
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Variety broke the news in Los Angeles, United States on Tuesday, April 1, 2025.
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