War on the corn flour market: Mary vs. P.A.N. How do they differ?

After 5 months on the market, Mary’s corn flour has sparked strong competition against P.A.N. the most traditional precooked flour.

The pre-cooked maize flour industry in Venezuela has undergone a radical transformation in recent years, marked by intense competition, changes in consumption habits and a growing concern for the quality of products.In this context, the emblematic brand P.A.N. has seen its sales decrease and has been criticized for the supposed decrease in the quality of its product.A Market in EbullitionThe arrival of new competitors to the Venezuelan market of…