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The viña Rock Breaks with Kkr and Changes Hands in the Midst of Cancellation Crisis

Summary by Marca
The Viña Rock is once again changing its ownership. As the Diario.es has advanced, the festival has been acquired by an independent company belonging to one of the historical promoters of the event, ending its link with the KKR investment fund. The event maintains its dates, from April 30th to May 2nd, and will shortly announce a sign still to be closed.

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The popular festival held every year in Villarobledo has been acquired by an independent company and thus recovers one of the characteristics that it has always carried as a flag."Reaction Rock Villarrobledo S.L., the company that holds the concession of the Albacetense festival, has been acquired by Orange Alive, an independent firm based in Valencia," says La Tribuna de Albacete, a local medium that has been aware of this information.So, this …

·Madrid, Spain
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Center

The Viña Rock is once again changing its ownership. As the Diario.es has advanced, the festival has been acquired by an independent company belonging to one of the historical promoters of the event, ending its link with the KKR investment fund. The event maintains its dates, from April 30th to May 2nd, and will shortly announce a sign still to be closed.

·Barcelona, Spain
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Lean Left

The festival has been acquired by an independent company belonging to a historical promoter of the contest, who will announce its poster soon

·Spain
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El PluralEl Plural
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The Objective | Periodismo ethosThe Objective | Periodismo ethos

The Viña Rock festival is changing course after the withdrawal of Superstruct Entertainment, which has handed over management of the historic event to an independent businessman linked to its original creation. This change comes after months of intense public pressure, particularly from the local City Council, whose mayor is Simón Valentín Bueno Vargas. This pressure stems from the controversy surrounding the previous management and the reputati…

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The Viña Rock festival, one of the largest musical events in the country, has formalized its decoupling from the KKR investment fund after months of chain cancellations and public pressure. The operation returns control of the event to an independent business structure linked to its historical organization. The change comes just over two months for the 2026 event in Villarrobledo (Albacete), where the continuity of the festival had been called i…

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The company that manages the Festival Viña Rock de Villarrobledo (Albacete) has recorded a change in its shareholding and has dissociated itself from the Israeli background KKR, a relationship that many artists refused to be in this year's edition 2026.The company Reaction Rock Villarrobledo, which manages the Viña Rock, has changed its shareholding with the entry of Orange Alive, according to EFE sources from the City of Villarrobledo, who have…

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Eldiario.es broke the news in Spain on Thursday, February 19, 2026.
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