The Very Group: Reshaping its retail and media approach - InternetRetailing
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The Very Group: Reshaping its retail and media approach - InternetRetailing
With over 2,000 brands on their platform; 1.4mn site visits a day; and 4mn active customers, Very has a sizable opportunity for both a retail and media offering. When speaking at Retail MediaX, Shrina Patel, senior brand partnership manager, explained how the group is boosting its Haus of Flamingo fashion campaigns with a growing sports, home and beauty offering. As part of its efforts to reshape its approach to retail, Very has grown its spor…
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