The Upswing: Grebe’s Bakery store within a store concept opens in Shorewood

The Upswing: Grebe’s Bakery store within a store concept opens in Shorewood

WTMJ’s Jeff Sherman sat down with Colton Grebe, chief strategy officer and fourth-generation co-owner of Grebe’s Bakery, to talk tradition, innovation, and the company’s new store within a store concept debut inside Metro Market — now open with fresh donuts daily. Colton traced Grebe’s origin story back to his great grandmother, Irene Grebe in 1937 and the growth of the business into what it has become today. Grebe also tackled the dilemma of ma…