The Case for and Against AI-Driven SEO in the Zero-Click Era

"Zero-click" searches on rise due to AI summaries: survey

KYODO — More people are finding information from online searches without clicking links provided by search engines, indicating information summarised by generative artificial intelligence (AI) that now appears at the top of search results is being considered sufficient.

The case for and against AI-driven SEO in the zero-click era

As generative AI reshapes search, marketers debate the value of committing (or overcommitting) to an AI SEO strategy.

How Google Dodged the AI Search Collapse

Google Search was supposed to lose ground in the artificial intelligence (AI) era, but Alphabet’s third-quarter 2025 earnings tell a different story. Alphabet said Search-and-other advertising revenue rose about 15% to more than $56 billion in Q3, defying expectations that generative AI systems would erode its core business. Instead of being replaced by large language model (LLM) chat interfaces and AI browsers, Search stayed robust by…

The Top Agencies Leading AI Search Optimization

AI assistants have become the first touchpoint for many users searching for information. Instead of scanning lists of links, people are asking generative platforms like Gemini, ChatGPT, and Perplexity to summarize options, evaluate providers, compare features, and recommend solutions. This massive shift has created an urgent need for organizations to make their content legible to […] The post The Top Agencies Leading AI Search Optimization appea…

Zero-Click Search: The Attribution Challenge Reshaping Affiliate Marketing Strategy

Table Of ContentsshowThe Zero-Click RealityWhen Influence Becomes InvisiblePublisher Segmentation in the Zero-Click EraStrategic Responses for Affiliate ManagersThe Ecommerce Publisher Mix TransformationMeasuring Success Beyond ClicksKey Takeaways The consumer purchase funnel just changed significantly, and it’s important for affiliate marketers to understand the impact that Zero Click Search will have on the traditional attribution model that …