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The Strategic Edge of AI Sentiment Analysis

Summary by Michael Brito - Building Brands Online
You’re Not Just Listening. You’re Interpreting at Scale AI sentiment analysis does more than track what customers are saying. It captures how they feel and uncovers what drives those emotions. That distinction matters. Especially when you’re processing thousands of product reviews, social comments, customer tickets, and surveys in a single day. Most traditional methods rely on manual scoring or fixed keyword libraries. That approach might catch …
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Michael Brito - Building Brands Online broke the news in on Sunday, June 22, 2025.
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