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Apple Adds 13, 16 and 18 Plus Age Ratings to Apps and Games: What to Know

JUL 25 – Apple introduces new 13+, 16+, and 18+ age tiers in the App Store to enhance parental controls and ensure compliance with privacy laws like COPPA and GDPR.

  • In an email sent Thursday, Apple announced new age tiers of 13+, 16+, and 18+ to existing 4+ and 9+ ratings, supporting expanded parental controls.
  • Driven by upcoming parental control tools, Apple overhauled its system to support expanded child safety initiatives, according to an email sent Thursday.
  • Updated ratings are now visible in iOS 26 betas, and Apple automatically reassigned apps based on previous responses in App Store Connect.
  • Following noncompliance, updates are blocked and apps hidden from editorial spots, and app updates will be blocked in App Store Connect until new questions are answered.
  • Looking ahead, developers face a January 31, 2026 deadline and regulatory checks, and apps must comply with COPPA and GDPR and account for AI assistants and chatbot functionality.
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Apple has updated the App Store age rating policy, adding 4+/9+/18+ levels to the original 13+/16+, and providing an automatic assessment function to simplify developer operations. The policy supports the upcoming expanded family safety tools and requires developers to complete the submission of a new questionnaire by January 2026 to ensure privacy compliance.

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9to5Mac broke the news in on Friday, July 25, 2025.
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