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The State of Library Marketing in 2025: Survey Reveals New Obstacles and Frustrations

Summary by Super Library Marketing: Practical Tips and Ideas for Library Promotion
Photo courtesy Cincinnati and Hamilton County Public Library Whenever I am handed a survey, I answer it. As a marketer, I understand the value of surveys. For the respondent, they are a rare chance to voice their opinion about a product, service, or organization. For the organization, they are a way to gather valuable information and create a better user experience. For the past 9 years, I’ve sent out a survey once a year filled with questions …
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Super Library Marketing: Practical Tips and Ideas for Library PromotionSuper Library Marketing: Practical Tips and Ideas for Library Promotion

The State of Library Marketing in 2025: Survey Reveals New Obstacles and Frustrations

Photo courtesy Cincinnati and Hamilton County Public Library Whenever I am handed a survey, I answer it. As a marketer, I understand the value of surveys. For the respondent, they are a rare chance to voice their opinion about a product, service, or organization. For the organization, they are a way to gather valuable information and create a better user experience. For the past 9 years, I’ve sent out a survey once a year filled with questions …

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Super Library Marketing: Practical Tips and Ideas for Library Promotion broke the news in on Monday, January 6, 2025.
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